Endurance sports demand an extraordinary level of mental strength, something MacroMate Co-Founder Reuben Spath has developed through gruelling events like the Ironman New Zealand and Thames 100 km ultramarathon. In an engaging episode of Healthy Mind, Healthy Life, he shares his inspiring journey of merging fitness with artificial intelligence to revolutionise health and wellness and discusses how the same principles that fuel endurance success – persistence, resilience, and strategic planning – are embedded within MacroMate.
Reuben highlights how mental and physical health are deeply interconnected, for instance, and how it is vital to be kind to yourself on your health and fitness journey.
“Set big, audacious goals, but make sure you take time to nurture your mind and body,” he says.
This philosophy drives MacroMate’s holistic approach to health and wellbeing, going beyond calorie counting meal logging. Our innovative app guides you through your unique health journey with empathetic feedback, personalised tracking, journaling, goal setting, AI-driven suggestions, and delicious and nutritious tailored meal plans – making sustainable wellness more attainable than ever.
The system is built to be tailored to your personal requirements, Reuben explains. When you first start, you get the ability to add in your age, weight, target weight, how long you want to do it for, and a variety of other different things that gives you the ability to craft your own personal vision.
“MacroMate then helps guide you towards reaching that goal, and in a healthy way,” Reuben stresses. “Because there may be people out there who want to lose 10 kilograms in two months, and that's just not reasonable. So we've taken the health conscious approach to losing weight or maintaining your healthy status and implemented it in a way that is supporting you rather than saying or you need to be better. It's friendly, it’s your MacroMate.”
Reuben also emphasises the importance of mental endurance in achieving long-term health goals. Just as in endurance sports, progress in health and fitness is often about taking “just one more step” – a tool woven into MacroMate’s AI coaching, which encourages users to cultivate resilience and maintain momentum even when motivation wanes.
This episode is packed with insights for anyone looking to enhance their health journey using technology, resilience, and self-compassion. Listen to the full episode here or on Spotify.
Be sure to check out Healthy Mind, Healthy Life for more conversations that explore the powerful connection between mental and physical wellbeing, offering practical strategies for a balanced and fulfilling life.

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